The Best Digital Marketing Tools Used by Experts in 2022

Andie Phoon

Andie Phoon

As a long-standing tech-lover, I find joy in finding and keeping up with the latest technology. I get especially excited over effective and efficient digital marketing tools.

While digital marketing tools are here to help us execute your digital marketing strategy, having the right technology can help you stay ahead of your competition.

In this post, I’ll be sharing some awesome tools for:

  • Email Marketing and Marketing Automation
  • Forms
  • Analytics
  • Keyword Research and SEO
  • Design, Animation, and Video Production
  • Productivity Management

Table of Contents

Email Marketing and Marketing Automation

1. ActiveCampaign (Best for Automation)

ActiveCampaign has quickly become one of the most popular email marketing tools. They offer a collection of customer experience automation (CXA) tools that allow their users to engage with their audience through SMS, emails, site messaging, and CRM management.

ActiveCampaign is also a great platform to build your automation from. Their intuitive design enables anyone to craft effective and powerful email automation sequences. You can utilize the automation sequenecs to run A/B split tests to ensure that you can always refine your email marketing strategies. 

The platform’s built-in CRM system can help you manage your sales, live chat, and automation all in one place. 

Price: $9/month

2. SendinBlue (Best for Transactional Emails + Automation)

SendinBlue is a free email marketing service that allows you to design beautiful emails, set up email automation, and up your transactional email game. 

When you use SendinBlue, you can track and measure your results, do A/B split testing, personalize messages, and segment your lists. 

This platform’s free plan offers users to send out 300 emails a day, store unlimited subscribers, and have access to core email features.

Price: Paid plans start at $25 for 20,000 emails a month.

3. HubSpot (Best for All-in-One Marketing Suite)

HubSpot has a full suite of marketing tools to help you grow your business at any stage. There are several tools that you can get for free—web forms, popup forms, live chat, email marketing, and a free CRM. 

With the paid plans, you’ll be able to accomplish so much more. Because of HubSpot all-in-one solution features, users can manage their content, social media, emails, and leads without needing to switch between multiple platforms.

Price: Free to $3,200/month for enterprises. Pricing is dependent on the chosen plan.

4. Benchmark (Best for Agencies)

Benchmark is a good option for agencies and any business looking for a well-designed and easy-to-use email marketing tool. While it’s not as well-known as Hubspot and SendinBlue, it’s reasonably priced and easy to use. 

The one thing that sets them apart is that their designs are A+. All their templates are beautifully designed and user-friendly. While it may seem like a trivial feature, it makes all the difference when it comes to making the right first impression with your contacts. 

Price: Free to $13/month for the Pro plan

5. MailerLite (Best for Personal Use) 

MailerLite is the perfect email marketing tool for solopreneurs and personal use. It has the best value for money and you can send up to 12,000 emails/month to less than 1,000 contacts for free. 

This platform is a universally good option for small charities, side hustles, and freelancers. If you’re a small business, it’d be better to explore the other options I mentioned above. 

Price: Free to $50, depending on your needs.


1. Typeform (Recommended for Surveys and User Research)

Typeform is a great tool for marketers looking to create attractive, minimalist forms to collect information, data, and leads. The platform provides users with stylish forms, a simple editor interface, easy embeds, quizzes, and interactive forms.  

Typeform takes an inventive approach when it comes to the form building process. As a marketer, you’ll have fun creating surveys in an easy-to-use interface. Through this platform, you can gather customer surveys and user research. 

Price: Free to $25/month for the Basic plan

2. Tripetto (Great for WordPress and Elementor)

Tripetto is a solid option for marketing teams that use WordPress or Elementor to build their website(s). Its interface allows users to create interactive forms in conversational, chat, or traditional formats. Its standalone features enable its customers to build and store all their information on the WordPress site. 

If you don’t use a WordPress site, don’t fret! Tripetto has a studio solution in a web-based format. With this version, you’ll still be able to build and run fully customizable conversational forms and surveys from the Tripetto studio, as well as choose where to store your data. 

Price: Free to $99/year for the single site plan

3. Paperform (Ideal for Small Businesses)

If you’re a small business looking for an alternative to Typeform, Paperform is a good platform to consider. Its flexible drag-n-drop form builder combines beautiful designs with an intuitive user interface. In short, it’s easy to master and leverage. 

One of the great things about Paperform are their built-in templates. It’s quick and simple to set up. If you’re hard pressed for time, you can create a form with just a click of a button. You can also set up easy logic rules that are best suited for your needs and goals. 

Price: $24/month for the Essentials plan

4. Forminator (Ideal for Subscription and Membership Sites) 

Forminator is an excellent choice for organizations that need an easy form builder to collect membership data, subscription payments, and user registrations. Its platform allows easy implementation onto WordPress and smooth integrations with popular payment gateways like Stripe and PayPal. 

Price: Free to $15/month

5. Google Forms (Budget-Friendly)

For small businesses on a budget, but are in need of data collection and surveys, Google Forms is an attractive option. All you need to get started is have a Google account.

Creating surveys on Google Forms are fast and easy—it won’t take you more than an hour to produce a well-structured survey with branch logic. You can also collect and compile data to analyze it in two ways:

  1. Through a visual report built within Google Forms
  2. By exporting the data and designing your own report



1. Google Analytics (An Absolute Necessity)

Any marketer worth their salt understands that Google Analytics is the gold standard for website analytics. It’s hard to operate as a digital marketer if you don’t have some GA expertise and knowledge. 

At its most basic level, Google Analytics can highlight who’s visiting your website, their country of origin, and which pages they’re spending the most time on. You can also set up goals to track conversions, build an enhanced ecommerce setup, and track events to learn about your user engagement. 

Price: Free

2. Hotjar (Helpful for Website Optimization)

Hotjar is great for digital marketers searching for a real-time visual record of site visitors’ actions and behaviors. The platform provides heatmaps to show which section of your website that people are (or aren’t) clicking on. These interactions can also be synced to video recordings so that you can see what needs to be changed in a quick glance. 

If you choose to leverage Hotjar for your suite of analytics tools, you’ll be able to measure the effectiveness of your website design and build solutions that increase your conversion rate. 

Price: Free to $311/month for large companies

3. Similarweb (Recommended for Ad Optimization)

Similarweb is an effective web analytics tool when it comes to optimizing your ad campaigns and increasing revenue. Its platform collects data from web crawlers, external providers, contributory networks, and public data sources to provide multidimensional market intelligence for any industry. 

By utilizing Similarweb’s reliable insights, you’ll be able to view customer behavior, check out competitor data, conduct market research, and narrow down sales opportunities. 

Price: Free to $200/month for the Pro plan.

4. Mixpanel (Ideal Option for User Insights)

Mixpanel is an advanced product analytics tool that offers deep insights into user behavior in order to help businesses build winning products and effective websites that convert, engage, and retain customers. 

It’s a great alternative to Google Analytics, if you’re seeking for other tools to add to your digital marketing arsenal. Its data is based on event tracking, as opposed to page views. 

Price: Free to $25/month for the Growth plan

5. Buffer (Perfect for Social Media Planning)

The ability to manage all your social media marketing on one platform can save you a lot of headaches. Buffer is a good choice for digital marketers that want a platform with a clean and intuitive UI. 

When you leverage Buffer, you’ll get a full social media management solution—one where you can:

  1. Plan, create, and schedule all your social media posts
  2. Follow up on post performance with thorough analytics
  3. Engage with followers

Price: Free to $199/month

Keyword Research and SEO

1. BuzzSumo (Recommended for Affliliate Marketing and Socials)

BuzzSumo is a content research tool that aids you in identifying the top influencers in your industry and connecting you with them. 

You can also look up trending topics and define the scope of your query to better understand what kind of content will succeed. This is especially helpful in creating evergreen or trending content. 

Price: Paid plans begin at $79/month


2. SEMrush (Perfect for SEO)

SEMrush is a staple tool for SEO. It allows you to track the position of your priority keywords and new terms to rank for. When using SEMrush, you’ll be able to get a breakdown of keyword ideas, difficulty, and variations that are great for brainstorming content ideas and identifying search intent. 

SEMrush is a viable tool for marketers who are looking to further optimize their SEO strategy. 

Price: $119.95 for Pro


3. AnswerThePublic (Recommended for Articles)

AnswerThePublic is an excellent tool for researching and writing articles with great SEO. With its extensive raw insights and easily available data, you can quickly discover what people seek for, all directly from the minds of your target audience. 

This allows you to tap into a wealth of content ideas, ensuring that you can create fresh, useful content for your customers. 

Price: $99 USD


4. Google Keyword Planner (Absolutely Essential)

I’m sure that no marketer is a stranger to Google Keyword Planner. You can boost your traffic and sales by discovering which are the right keywords for your SEO and PPC strategies. Through GKP, you’ll receive key metrics like search volume, trends, CPC, and competition score to help you choose the best keywords. 

Price: Free


5. UberSuggest

If you’re looking for successful ways to drive more traffic for your website, UberSuggest is a prime choice. This tool enables you to reverse engineer your competitors’ SEO, content marketing, and social media marketing strategy. You’ll also gain insight into the strategies that work for your market and help you gain a competitive advantage.

Price: Free to $12/month for Basic 

Design, Animation, and Video Production

Design, production, and animation
1. Canva (Highly Recommended)

Canva is quickly becoming one of the most preferred graphic design tools for businesses. Not only is it easy to use, but it’s also fast in developing beautifully created materials for any business or market. Its drag and drop and layout features provide you to design, share, and print logos, business cards, presentations, and the list goes on. 

Price: Free to $12.99/month for the Pro plan


2. Elementor Pro (Great for Flexible and Customizable Web Design)

Elementor Pro is an advanced website building tool for any business or industry. You can easily design and customize beautiful websites, posts, slides, forms, and more. With its real-time drag and drop feature, you can elegantly build a simple landing page in a day. You can create an entire website with Elementor’s extensive template library. The possibilities are endless. 

Price: Free to $999/year for 1000 website activations


3. Figma (Ideal for Prototyping)

Figma is a collaborative interface design tool that allows you to build prototypes of apps, websites, and any other UI/UX designs. Through Figma, you can also set up your own design system to cut down on time and costs. And the best part? You don’t need to code in order to build your own prototypes or design systems. 


Figma is a great choice for marketers looking to up their design and UI/UX game. 

Price: Free to $12/month for Professional


4. Ceros (Good Choice for Experience-Based Marketing)

If you’re searching for ways to create interactive digital content without needing to code, then Ceros is a good tool to consider. It’s a cloud-based design platform that helps provide businesses with the necessary materials needed to stand out in a digital landscape. 

Through Ceros, you can create experiential content marketing campaigns that are sure to drive demand, engagement, and lead generation. 

Price: Request a Demo from an expert


5. DaVinci Resolve (Recommended for Easy Post-Production)

DaVinci Resolve is a powerful video production and editing tool that is used by famous Hollywood professionals. It combines editing, color correction, visual effects, motion graphics, and audio post production all in one software.

Not only is DaVinci powerful in its capabilities, but it’s incredibly easy to learn. If you want to cut down on production time for your internally created marketing videos, try implementing DaVinci. 

Price: Free to $425

Productivity Management

1. Trello (Ideal for Task Management)

Trello is exceptionally helpful in keeping you and your teams on the right track. Manage all your projects, organize tasks, and build easy team collaboration through its beginner friendly features. 

With Trello, you’ll be able to reach new productivity peaks without the hassle of using multiple different apps or workflows to get there. 

Price: Free to $10/month for Premium


2. Slack (Recommended for Enterprise)

Slack’s a great way to help you keep in touch with your teams–especially if they’re remote. It’s more secure than email and generates faster responses in an organized manner. With slack, you’ll be able to bring your HQ and your conversations with you on the go—hassle free. 

Price: Free to $6.67/month for Pro


3. AirTable (Perfect for Overall Productivity)

AirTable allows you to easily connect and achieve your project’s timeline, goals, KPIs, and more. It enables you to create apps that fit your team’s needs and your bottom line. When you leverage the tool’s features, you can accelerate your work and unlock potential with powerful apps that connect your data, workflows, and teams.  

AirTable is completely code free, which makes it easier for you to create processes that minimize inefficiencies and choppy collaborations. 

Price: Free to $10 per seat/month for Plus 


4. Monday (Another Great Choice for Overall Productivity)

Monday’s a great alternative to AirTable. It’s a cloud-based platform that empowers you to create the tools you need to run every aspect of your work. You can manage any project in any industry with Monday, as their features help boost your team’s productivity, alignment, and efficiency in a streamlined way. 

Price: Free to $6 per seat/month for Basic 


5. Google Workspace (Ideal for SMEs)

Google Workspace (formerly Google Suite) is perfect for businesses looking to scale up their marketing team’s capabilities. With Workspace, you can store up all your materials on Google’s web-based tools (Sheets, Docs, Calendar, Slides, etc.) in one centralized digital hub.  

Price: $6 per user/month to $18 per user/month 

Wrap Up

As you can see, there are a variety of different tools you can use to help tackle your marketing challenges, goals, and more. Now comes the tough part—you have to decide which tools you need first? Which one works best with your business structure and goals? 

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